Innovative role of the Homepreneur

The Homepreneur promotes financial and location independence



A homepreneur is, as the name suggests, an entrepreneur who is running a business from their own home. A significant majority of all businesses are home-based and this trend is increasing. Often, the homepreneur and the businesses that they manage are often dismissed as hobbies or part-time ventures with limited economic impact. However, being a homepreneur can much needed income, flexibility and indeed subsequent jobs for private sector workers. The evolution of the homepreneur is fueled by technology and enabled by low costs.

Examples of a typical Homepreneur

A homepreneur is born for a variety of reasons such as:

  • Necessity: In order to save themselves from losing jobs, they create jobs for themselves.
  • Opportunity: To escape the hum-drum 9 to 5 and follow or exploit a passion and creative talent
  • Improved work/life Balance: Where, when and how work is done is becoming a priority for the young culture that’s being bred into today’s innovative society

In addition to the above examples, it is increasingly evident that many people are eager to escape the corporate jungle to embark on the adventures of a home-based business. Examples of this type of homepreneur include:

  • Freelance writers
  • Artists
  • Online retailers
  • Consultants

Why become a Homepreneur?

1: Economy: People living in environments that have high rates of unemployment, lack of alternative job vacancies view being a homepreneur as viable self-employed, home based business option for them. 2: Bootstrapping: With cashflow being the lifeblood of any startup, there are obvious cashflow advantages in being a homepreneur such as reduced location costs, fixed overhead costs, travel and food costs. 3: Home-based Artisan: A new do-it-yourself movement of crafters, digital tinkerers, green advocates and other “Makers” are using their garages, basements and backyards as their factories. These types of artisan homepreneur are combining digital technology and tools with traditional methods to create innovative products, processes and business models. 4: Cloud Computing: The Cloud is the key shift of the drive towards home based businesses. The cloud-based IT services help homepreneurs develop and grow their businesses as a result of:

  • Access to advanced computing capabilities on a variable cost basis
  • Reduced requirement for IT infrastructure and support
  • High availability of mobile computing and the provision of back-up and security services
  • Improved collaboration with employees and customers

5: Mobile computing: Most home businesses are mobile with customers, suppliers, partners and employees located elsewhere. It provides the homepreneur with the tools and resources needed to operate and manage a distributed business. 6: Social Media Resources: Social media sources such as Facebook, LinkedIn, Twitter, Blogs and other collaborative tools for sharing and exchanging information are easily accessible, cheap and easy to use. A homepreneur can leverage these tools to amplify their business impact. 7: Online analytics: Management, monitoring and marketing of home-based businesses allows the homepreneur to successfully compete in a range of sectors by using analytical tools. 8: Localism: Driven by changing demographics, technology, rising energy prices and concerns about the environment, the homepreneur is increasingly focusing on their families, friends and communities. Being a homepreneur allows greater community focus and creates market opportunities locally-oriented customers. 9: Boomers: Aging baby boomers are flocking to home-based businesses because it offers:

  • Lifestyle and financial flexibility
  • Options to explore a new career or passion
  • The opportunity for improved work/life balance

10: Work/Life balance: Interest in work/life balance is growing across almost all demographic segments as people focus on non-economic life issues.

Origination of the Homepreneur

The increase of the homepreneur can be traced back to part-time and full-time telecommuters in the 1980s where employees in certain circumstances were given the option to work from home. The increasing use of internet in 1990’s fueled the rise of the homepreneur as a viable work option. These home-based businesses are also employing private sector workers, part-time workers, home-makers, and students, thus making a commercial space out of the home. These home-based business industries are not restricted to any one particular sector and are often spread over multiple sectors. A homepreneur will often be more personable with their clients which makes them more approachable. The key differentiator for the homepreneur is obviously the fact that their operational control centre is based in their home but this can be any one of the following:

  • Converted attic
  • Bedroom
  • Garage/Shed
  • Studio
  • Kitchen
  • Home office

As the lure of being a homepreneur is enticing, consideration should be given to the disadvantages, such as the many distractions, job security and the requirement to be disciplined and focused on being efficient and productive. Being a homepreneur is not for everyone but with self-discipline, enthusiasism, motivation and the ability to work smart, a homepreneur can translate those qualities into building a successful home-based business for themselves. If you are a homepreneur or are interested in becoming a homepreneur and need help and advice with starting an online business then contact eCubation today for a FREE consultation.

Passion to style for a Fashion Entrepreneur

Defining the Fashion Entrepreneur

Fashion Entrepreneur

The Fashion Entrepreneur

A fashion entrepreneur is a creative person whose primary entrepreneurial activities are within the fashion, design or luxury based industries. They typically are in possession of a fashion enterprise, venture or idea and focus on results based creativity. A fashion entrepreneur drives forward the design and fashion industries, developing their independent sector and representing the best of their local scene. Within the fashion and design industry, a fashion entrepreneur is involved in the creation of new collaborations and business, co-designed lines/collections, increased participation at international design festivals in an attempt to raise awareness of their profile and designs.

Typical Sectors Associated with a Fashion Entrepreneur

  • A Fashion Entrepreneur can be involved in the textile, accessories, architecture, product design and production sectors.
  • Specific types of fashion entrepreneur become involved in promotion such as fashion shows, exhibitions, festivals and events
  • The most common sectors that a fashion entrepreneur would occupy would be retail, specifically buying and merchandising
  • The specific product/service that a fashion entrepreneur is involved in would require product research, sourcing and supply chain management.
  • Marketing, PR, branding, journalism and publishing are a necessary part of the portfolio for a fashion entrepreneur
  • When a fashion entrepreneur gains enough experience or expert knowledge, they become as consultants providing specialist services in any of the areas outlined above.

Examples of the Fashion Entrepreneur throughout History

Although the term “Fashion Entrepreneur” is relatively new, fashion entrepreneurs can be found throughout history. Commonly recognised fashion entrepreneurs include:

  1. Ralph Lauren: An American fashion entrepreneur, designer and business executive who is best-known for his Polo Ralph Lauren clothing brand.
  2. Levi Strauss: A German immigrant to the United States who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.
  3. Coco Chanel: A pioneering French fashion entrepreneur and designer who was the founder of one of the most famous fashion brands, Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.
  4. Louis Vuitton: A French fashion house founded in 1854 by Louis Vuitton and is one of the world’s leading international fashion houses.
  5. Rene Lacoste: A French tennis player, fashion entrepreneur and businessman founded La Société Chemise Lacoste with André Gillier in 1933. The company produced the tennis shirt which Lacoste often wore when he was playing, which had an alligator (generally thought to be a crocodile) embroidered on the chest. Lacoste also patented the first tubular steel tennis racquet in 1963.
  6. Stella McCartney: An English fashion entrepreneur. She is the daughter of former Beatles member Sir Paul McCartney and the late photographer and animal rights activist, Linda McCartney.
  7. Harold Tillman: CBE is a British fashion entrepreneur and investor. His current investments include Jaeger and Aquascutum. Tillman rebuilt his fortune through buying and selling UK Yves Saint Laurent distributor Marchpole, then leading the buy out of BMB, a suits wholesaler that supplies Debenhams, Bhs and other retail chains, from William Baird.
  8. Nicole Farhi: A French fashion entrepreneur, designer and sculptor born in Nice, France, of Turkish descent. In 1982, she and Stephen Marks created the Nicole Farhi fashion label within the French Connection group. The label now has shops worldwide, as well as restaurants in London and New York. It In 2007 she was appointed an honorary CBE.
  9. Samata Angel: She is a British award-winning fashion entrepreneur, author and designer. Samata’s Muse womenswear clothing label.


Fashion Entrepreneur Aims, Objectives and Practices

The core business practices for the fashion entrepreneur focus on topics such as creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company. The fashion entrepreneur also has a primary focus on creating, participating in and leveraging on networks and communities within the fashion industry. This is mainly to increase brand awareness, build profiles, educate and ensure profitability. Individual goals are specific to the individual fashion entrepreneur. For example some fashion entrepreneurs work to:

  1. Establish and provide a network of creative knowledge sharing platforms
  2. Address social and structural issues goals
  3. Take creative work to audiences and communities and highlight the wider social, economic and cultural benefits in doing so
  4. Develop a mutually beneficial culture of both personal and professional engagement, collaboration, and partnership within society
  5. Deliver their fashion business expertise in retail, manufacturing, money and marketing.

A successful fashion entrepreneur requires hands-on learning experience in the culture of result oriented creativity, which implies coping with the unlimited imagination of creative people, being aware of the beautiful and original and the constraints of timing and the fickleness of consumers. However, in the right environment with the relevant education, experience and entrepreneurial skill set, a fashion entrepreneur can make a long-lasting impression on the luxury and design-based industries generating limitless opportunities in these industrial fields.

If you are a fashion entrepreneur or manage a small to medium size creative enterprise and need help and advice with starting an online business then contact eCubation today for a FREE consultation.

Intrepreneur is the ultimate employee

Intrepreneur as the corporate innovator


The Intrepreneur

An intrepreneur is a corporate employee who fulfills the entrepreneurial role inside a large organisation. It is he/she, who spearheads the conversion of ideas into realities inside an organisation. The word “intrepreneur” is a play on the word “entrepreneur”, highlighting the fact that an intrepreneur is an internal corporate entrepreneur. It is mainly  large corporations who typically employ individuals with entrepreneurial traits or who at least think and act as internal entrepreneurs to the benefit of the company as a whole.

An Intrepreneur versus an Entrepreneur

  • The intrepreneur acts within the confines of an existing organisation.
  • He/she requires the support and/or permission of the corporation before attempting to create a desired future
  • In practice, an intrepreneur is more inclined to act first and ask for forgiveness, than to ask for permission before acting on behalf of the organisation.
  • He/she is also typically the intra-organisational revolutionary – challenging the status quo and fighting to change the system from within.
  • An intrepreneur may seek out the organisational slack or fat, and co-opt it into intrepreneurial ventures.

What makes a savvy Intrepreneur?

A savvy intrepreneur:

  • Takes a good idea and makes it better
  • Steps out of the comfort zone of corporate security, to insure he/she creates additional income which at least matches their take home pay
  • Works overtime helping to run someone else’s business for the company’s future.
  • Runs themselves like a business putting in 1 hour a day of overtime for their own financial future.
  • Develops a career and remains focused while maintaining their position within the organisation.
  • Has corporate conviction, passion and drive to do, be or have something more than what already exists for the corporate employee.
  • Spends time making new opportunities (for themselves) within large enterprises, where they didn’t previously exist.

Benefits of being an Intrepreneur

  1. New graduates may find that an intrepreneurship is just what they need to discover first hand all the pros and cons of being an entrepreneur.
  2. Employment as an intrepreneur prior to trying a hand at entrepreneurship is a great way to get your foot into the entrepreneurial door.
  3. Being employed as an intrepreneur within an organisation that seeks the dynamism of forward thinking employees helps to hone the entrepreneurial skill set and frame of mind.
  4. Being an intrepreneur allows an individual to focus on innovation and creativity and to transform a dream or an idea into a profitable venture within the organisational environment.
  5. The intrepreneur needs to receive support and resources in order to succeed, hence he/she is very influential internally and has a lot of clout.
  6. An intrepreneur typically finds a ready source of “free” resources within the organisation which can be applied to the opportunity being exploited.

Although being an intrepreneur does have its limitations with respect to still within an organisational boundaries and corporate guidelines, it can serve as a springboard to bigger and better things. It may also be the best way to test new ventures, innovations or ideas, practically risk free.

If you are an intrepreneur within a large organisation, and need help and advice with shaping your intrepreneurial future, then contact eCubation today for a FREE consultation.

Virtual Entrepreneur opportunities

A Virtual Entrepreneur inside a virtual world

Virtual Entrepreneur

Virtual Entrepreneur

A virtual entrepreneur is represented by an avatar within a virtual world. These avatars are controlled by real life people . This virtual world allows these avatars to meet/interact with other avatars, socialise, participate in individual and group activities, and create and trade virtual property and services with one another. There are many tools and resources available to a virtual entrepreneur for which to create detailed, virtual items. A virtual entrepreneur has the opportunity to sell these items for a virtual currency to other users/avatars. Thereby an exchange system exists coupling the virtual currency on the US-Dollar allowing an exchange in both directions. Virtual banks and stock markets have developed inside some virtual worlds enabling trading with the internal currency. The best known virtual world is currently “Second Life”.

Virtual Entrepreneur opportunities within Second Life

Inside these virtual worlds, a market of digital goods has been created by a community of virtual entrepreneurs on which digital items or services can be traded for real money. A large economic system is now established with an individual virtual entrepreneur trading virtual goods or services for virtual world money. Each virtual entrepreneur can decide to produce things and sell them to others or simply just to consume. The virtual goods and/or services by a virtual entrepreneur, to buy sell rent or trade typically include:

  • Goods: Buildings, vehicles, devices of all kinds, animations, clothing, skin, hair, jewelry, flora and fauna and works of art.
  • Services: Camping, wage labour, business management, entertainment and custom content creation (such as building, texturing, scripting, animating, art direction, and the position of producer/project funder).


What virtual worlds the Virtual Entrepreneur occupies

The fact that a virtual entrepreneur exists is due to the coupling of virtual worlds with real money. This presents opportunity to the entrepreneurial-minded opportunist. It is the virtual entrepreneur who steadily builds, develops and promotes these virtual worlds. Some of the most prominent virtual world examples include:

  1. Twinity is the first 3D online virtual world to build true-to-scale replicas of large cities from all over the world.
  2. Smeet creates virtual worlds in which people can meet and interact with their avatars.
  3. SmallWorlds is a virtual world. It has over 6,000,000 registered users. It is commonly also known as ‘SW’
  4. IMVU is a 3D graphical social network that includes instant messaging, games and virtual goods.
  5. Active Worlds (AW) is a 3D virtual reality platform. The Active Worlds client runs on Windows. Users assign themselves a name, log into the Active Worlds universe and explore 3D virtual worlds and environments that other users have built.
  6. Onverse is a free online 3D virtual world, social network and gaming platform.
  7. Kaneva is a 3D Virtual World that supports 2D web browsing, social networking and shared media.
  8. Utherverse Inc. (also known as Utherverse Digital Inc.) is an internet networking company focusing on bringing together Web 2.0 technology, 3D virtual environments and social situations.


Virtual Entrepreneur representations

In some Asian countries, the production of virtual world goods, initiated by a virtual entrepreneur, has become a small industry with several hundred jobs. The supplied goods by a typical virtual entrepreneur vary from airplanes or clothes to body parts and self programmed  virtual world games.  The best example of a virtual entrepreneur (within Second Life) is the avatar, Anshe Chung. This is the richest person within Second Life with a fortune of 250,000 dollars. Anshe Chung specialises in designing virtual landscapes, selling them afterwards to paying customers. With this business model, the former teacher in the meantime earns her living. Other pre-existing companies and organisations which utilise the entrepreneurial opportunities within this virtual world include:

  • IBM: Have established and developed their own business models within virtual worlds such as Second Life.
  • Adidas: Have opened virtual shops within second life.
  • World Stock Exchange: This has a virtual securities exchange developed for use in the virtual world of Second Life and allows virtual world companies the ability to raise capital from the global investment market using the in-world fictional Linden currency and the new World Internet Currency(WIC).


The business models within these virtual worlds for the virtual entrepreneur are parallel to those in the real world. However, the risk of becoming a virtual entrepreneur is far less within a virtual network. For a virtual entrepreneur, it is a good idea that counts in the first place. The simple tools inside the virtual world provide the implementation.

If you are a virtual entrepreneur and need help and advice with starting a virtual business then contact eCubation today for a FREE consultation.

The Networked Incubator evolution

How the Networked Incubator is the ultimate platform for online startups

Networked Incubator

Networked Incubator

A networked incubator is a type of business incubator model which is uniquely suited to growing businesses in the Internet economy. The networked incubator has some features in common with other incubators such as fostering and promoting a spirit of entrepreneurship and offers economies of scale. The unique feature of a networked incubator is its ability to give startups preferential access to a network of potential partners. Networked incubators are only now beginning to emerge because of the critical need of access, for entrepreneurs and potential partners, and to make connections which can help quickly launch businesses, increase the traffic at online businesses and speed the diffusion of new technologies.

What does a Networked Incubator do?

Networked incubators can help so many entrepreneurs who are chasing so few potential partners, all of whom are extremely busy. A networked incubator provides immeasureable value to a start-up teams by:

  • Making connections that help forge crucial strategic partnerships
  • Enabling the sourcing and recruitment of highly talented people
  • Providing important advice from outside experts on a wide range of business specific topics.
  • Fast-tracking the positive progress of startups by availing of the products and services already setup and targeted at incubatees
  • Expansion and scalability opportunities by leveraging on the networked incubator connections internationally

Two main characteristics of a Networked Incubator

1: The networking within the networked incubators are institutionalised, meaning that the incubator has mechanisms in place that foster networking.

  • Advisory boards of external experts committed to helping incubatees are already established.
  • Partnerships with strong local companies in various countries can be utilised to allow business operations to use those connections to forge marketing deals.

2: The networking within a networked incubator leads to preferential access as opposed to preferential treatment.

  • Preferential access means being able to call a meeting and receive the full attention of busy influential experts. However, this preferential access does not guarantee results but it does allow marketplace efficiencies to dictate decisions.

Advantages of Networked Incubators

A networked incubator provides enhanced network access to key business partners, making such organisations especially effective for growing startups in the new economy. The main advantages of networked incubators can be summarised as follows:

  1. Scale and scope: Leveraging size and reach of a networked incubator plays a large part in helping to lower costs and save time as it pools the available resources and spreads them across business units.
  2. Entrepreneurial drive: It is imperative to maintain focus and stimulate entrepreneurs to pursue risky and disruptive innovations without having to become entangled in bureaucratic red tape which is what the networked incubator allows. Plus entrepreneurs own much more equity in their ventures.
  3. Network access: In order to forge valuable partnerships, obtain relevant expert advice and recruit the best people, a networked incubator is very organised and active among portfolio companies and strategic partners.


By taking advantage of the institutionalised networking within a networked incubator, more scalable networking benefits are achieved.  These networked incubators provide value through preferential network access while fostering entrepreneurial drive and offering economies of scale. Neither large established corporations, nor venture capitalists consistently provide all three characteristics. A well-designed networked incubators are uniquely poised to nurture and grow developing online businesses.

If you are a business owner, entrepreneur or manage a small to medium size enterprise and want to avail of networked incubator help and advice, then contact eCubation today for a FREE consultation.

Evolution of the Openeur

Online collaborative Entrepreneur = Openeur

Openeur network

Openeur network

An openeur is an entrepreneur that is involved in collaborative, networked entrepreneurship in order to use continuous innovation to create economic wealth. The evolution of the openeur is based on the fact that the entrepreneur should actually be more flexible and have more potential for innovation than large companies but they seem to lack sufficient resources for research and development at the same time. This is where an openeur would innovate externally by leveraging on autonomous innovation to create, build and mass innovate through like-minded crowd cooperation.

Requirements to be an Openeur

The openeur, in a world of diversified information and talent cannot entirely rely on their own research in order to be innovative which is why they are increasingly reliant on the integration and application of external information and competencies of other resources. The interactive creation of value, combining Open Innovation with the concept of mass customization for customer specific products is a relatively new concept to the usual entrepreneurial suspect. An openeur will have to have the competence to aggregate decentralized information and resources within an open process so that the resulting decisions out of that innovative process will be more likely to arise.

What it means to be an Openeur

The openeur has to innovate openly and readjust their whole business model to openness in order to achieve the best results. Becoming an openeur means becoming involved in online openeur networks in order to cooperate and communicate more efficiently. This makes it easier for the openeur to to spread self-produced content, to take part in online communication and to be creatively and collaboratively active in many other areas of interest. This online collaboration allows the openeur to trade with tangible and intangible goods and offer them worldwide to others.

The characteristics of an Openeur

As any openeur is aware, most of the knowledge available on the internet is not yet marketable, but as different examples show, as the quality of content emerges, in many cases the results are good enough that consumers and individuals would accept to pay for the created knowledge or goods. By the creativity of these networked openeurs, values have been created and make it obvious that The possession of capital is no longer a necessary condition for entrepreneurship since the internet offers the opportunity to become an openeur in network structures and to use a worldwide market for their produced knowledge and tradable goods. Through this collaborative work, many networks of openeur can realize even extensive projects by division of labor. The openeur, acting within an online entrepreneurial network has the ability to decide whether they want to collaborate on the development of a business model or continue to distribute their work for free by means of open source (for knowledge-based work, financial investments and physical goods). Examples of typical openeur networks include:

  • Involves mass customization
  • Open innovation


There is the ongoing debate as to whether the openeur that spent so much effort in holding together its competencies and especially its intellectual property over a long period of time, open up all of a sudden to shareand collaborate on it’s innovative vision. The main challenge for any openeur is transforming the “not yet marketable knowledge” in networks to a value-added stage.

If you are, or would like to become an openeur and leverage the benefits of open entrepreneurship for your business venture, then contact eCubation today for a FREE consultation.

Ecopreneur promotes green sustainable business ventures

Ecopreneur desires a purposeful profit



An Ecopreneur is an ecological entrepreneur who capitalises on green business opportunities for profit and to benefit the planet, the people on this planet and to have a positive purposeful impact. An entrepreneur can be focused on ecologically-friendly issues, causes and attempts to do business in a way which benefits the environment. Sustainable business leaders and ecopreneurs embrace and adapt to the dynamic changes, both in the natural world and the global marketplace.

The 4 P’s of business for an Ecopreneur

The ecopreneur understands that environmental challenges can be addressed through the development of environmental products and services that provide both business opportunity and environmentally sustainable options. He or she is able to utilise green issues as a competitive advantage for their venture through energy and resource maximisation, waste reduction, utilisation and respect of ecosystem services as well as an understanding of the Natural Step Principles, among other means.

Planet: Sustainability and enhancement or restoration of natural resources
People: Considering communities and future generations
Purpose: Passion and meaningful fulfilment through work
Profit: Return on environment – does business in a way which benefits the environment

Examples of Ecopreneur Solutions

An ecopreneur aims to utilise the products and processes that contribute to sustainable development. Some of the commercial application of knowledge to elicit direct or indirect ecological improvements in the form of Ecopreneur driven products and services are:

Ecopreneur Products

  1. Solar powered geysers
  2. Water conservation systems
  3. Compostable packaging

Ecopreneur Services

  1. Reduction in solid and liquid waste
  2. Reuse of industry waste as enterprise raw material
  3. Sustainability of raw materials

Characteristics of an Ecopreneur

  • Community, environmental and social issues drive their focus
  • They focus their life pursuits on helping others or restoring, enhancing or preserving the environment
  • They aim to achieve balance in life, seeking quality of life that doesn’t adversely impact the Earth or exploit people
  • They will readily try new ideas, explore new ways of doing things or adopt new practices or use new products or services that reflect their eco-friendly values
  • They are mindfully aware of the direct and indirect human impact on the environment
  • They are socially as well as environmentally responsible, which means being actively engaged in green and sustainable business ventures

The bottom line is that ecopreneurs want to make a difference for the planet, for the environment (locally and globally), for all inhabitants and all communities. He or she generates revenues to run their business based on their passion to make the world a better place.

If you are a Ecopreneur and need help and advice with your eco-innovation, then contact eCubation today for a FREE consultation.

Indiepreneur rewrites entrepreneur fundamentals

What is an Indiepreneur?



An indiepreneur is a combination of the word ‘indie’ which is the shortform of independence and ‘entrepreneur’. An indiepreneur is essentially a small business owner who eschews corporate institutions in favor of business principles influence by craft production and do-it-yourself ideology. An indiepreneur is in the category of a very small business (VSB) which are those small to medium sized businesses with a very limited number of employees and or financial turnover. This definition varies depending on the region.

Examples of what constitutes a typical Indiepreneur

  1. Artist: fine arts made by an indiepreneur who is independent of commercial fine arts establishments
  2. Designer: Independent artisans who custom make or craft specific products
  3. Film Producer: These are typically low budget film self-financed by a small studio
  4. Literature: These are books published outside of mainstream publishing.
  5. Publisher: Books or magazine publishers whose publications appeal to small, niche audiences and are typically not distributed widely
  6. Games: Games published outside of mainstream means
  7. Drinks: These constitute drinks made by small privately run companies and/or even microbreweries
  8. Video game developers: Games created without financial backing from large companies
  9. Record label: This is a record label that operates without major corporate funding
  10. Music Producer: This is a subculture of music that is independent of major producers.

Creative talent + Commercial awareness = Indiepreneur

An indiepreneur is a pioneer entrepreneur who works predominantly outside the mainstream to found target niche(s) that they can sustain a livelihood from. He or she will have a strong mission statement that includes joy and fun among its core values. The origins of this new breed of entrepreneur who promotes a DIY attitude with a hippy viewpoint. This was set into full throttle by the emergence of a mass market catering to the tastes of people with an affection for street art, computers, rock n’ roll and personalized t-shirts, to name but a few. These boutique style businesses run by Indiepreneurs aim to constantly evolve, change and keep renewing designs, ideas and direction.. The reason this individual will keep changing is mainly to stay unique and fresh. It is also an attempt to avoid competition so no one can follow his or her innovative rhythm.

What does it mean to be an Indiepreneur?

Being or becoming an indiepreneur is a relatively new concept, being an outgrowth of the punk/DIY ethic which doesn’t really get much coverage in traditional business literature. They tend to focus on more mainstream business concepts/models. Similarly, an indiepreneur isn’t a different type of freelancer either. Although the fundamental concepts of small business apply to this person, it’s not about finding a market niche and filling that niche. It is more a personal artistic focus as opposed to a market driven approach.

Indiepreneurs specialize in giving passionate personal creative expression to their independent businesses. This is not recognised or appreciated by all who encounter it. So although some indiepreneurial cultures will clash with others and some indiepreneurial artists will encounter resistance due to their unique perspective and outlook, being an indiepreneur is definitely a refreshing change to lighten up the hum-drum world of entrepreneurs.

If you are a indiepreneur and need help and advice with starting an online business then contact eCubation today for a FREE consultation.

Hobbypreneur turns their paassion to profit

A Hobbypreneur transforms hobbies and interests into small business


Passions to Profits

A hobbypreneur is someone who has a “day job” that they actually enjoy, but also loves working in a innovative field that just happens to earn them extra money in their spare time. Different people spend their free time doing different things but usually on things that they are passionate about. These passion-driven hobbyists breed many of tomorrow’s small businesses. This hobbypreneur is leading an ever increasing generation of  entrepreneurs who increasingly take the step to turn their passion into profit.

Craft-based Hobbypreneur

The Hobbypreneur may have its origins in the “maker” movement. This type of craft-based hobbypreneur essentially makes things. They will create, tweak and innovate to design ingenious things in their garages, basements and backyards. Their techniques are sometimes tradition-rich; more often, they cleverly combine digital technology and tools with traditional methods to build practical and not-so-practical products. These craft-based hobbypreneurs are part of the new do-it-yourself movement of makers, digital tinkerers, green advocates and others looking to move beyond mass-produced goods. The passionate amateur craft-based hobbypreneur is focused on inventing and making. The typical hobbypreneur increasingly creates new products and build small businesses based on the innovative use of technology, processes and business models.

Reasons to be a Hobbypreneur

Almost all of the small craft-based businesses start out as hobbies. Many hobbypreneurs bring their products to various fairs, trade shows, hobby clubs and various forms of educational institutions to test the market for their product-based business idea. The majority of all hobbypreneur makers use the internet and inevitably websites to connect with potential customers. These operate as solo practitioners, partners in collaborative ventures or businesses with a handful of employees. Many of the social, demographic, economic and technological trends lead craft based hobbypreneurs to start part and full-time small businesses. Motivational reasons to be a hobbypreneur include:

  1. Easier and cheaper to make things: With advanced computer controlled production, computer-aided design tools, production and distribution outsourcing, there’s no limit to what a hobbypreneur can achieve.
  2. Easier and cheaper to start and run a niche business: Leveraging online services , products along with internet marketing techniques allows hobbypreneurs to compete in any marketplace online.
  3. Hobby networks enable and empower hobbypreneurs: The growing number of social networks, niche sites and forums provide the resources and information needed for production development or business operation.
  4. Economy driving the need to niche hobbypreneur businesses: Niche and part-time businesses are the best employment option for many in the recession hit economy.
  5. Babyboomers turning passions into niche businesses: Baby-boomers are more eager to try new things and pursue passions and interests they ignored during their corporate careers.
  6. Growing demand for tailored, customised goods: Small and personal businesses, such as those offered by a hobbypreneur, are best positioned to meet demand for customised products.


The characteristics of a Hobbypreneur

Some people spend their free time on sports, entertainment, travelling, education, fashion, gaming, health and wellbeing whereas the typical hobbypreneur writes books, starts rock bands, launches blogs or trades their products/services online. Examples of these creative and innovative are individuals are:

  1. Artists: A hobbypreneur who is involved in activities related to creating art, practicing the arts and/or demonstrating an art
  2. Crafter: This hobbypreneur has skill or experience in the manual arts such as jewellery making, dress making etc.
  3. Writer: This type of hobbypreneur produces literary content, such as stories, poetry, music, literary art and books.
  4. Artisan: Usually a highly-skilled manual worker who handmakes items that may be functional or strictly decorative, including food, furniture, clothing, jewellery, household items and tools.


A hobbypreneur is inspired by the unique convergence of technology along with economic and geographic trends. Hobbypreneurs will continue to grow in numbers and influence, creating new niche products and markets. These frugal, tech-savvy, green-oriented, out-of-the-box thinkers are creating new business methods, models and processes. The successful hobbypreneur who combines their passion for a particular hobby or craft with pragmatic business smarts to create new revenue streams for themselves and their families, is the envy of their corporate employed peers.

If you are a hobbypreneur and need help and advice with converting your passion into profit then contact eCubation today for a FREE consultation.

Kidpreneur information and advice

Kidpreneur = Young Entrepreneur



Kidpreneurs are the young generation of entrepreneurs-  kid with dreams and some drive. All kids should be given the chance to be equipped with the basic tools and strategies which can be used to gain some valuable experience in starting, managing and growing a successful business venture. It’s never too young for anyone to learn the art of entrepreneurship. It is in the mind of the entrepreneur that is most readily equipped to deal with the difficulties of tomorrow and navigate through the ever changing terrain of modern life. Kidpreneurs must be taught (by example) to think on their feet and be ready for whatever comes their way. These kidpreneurs who are the entrepreneurs of tomorrow, should know how to roll with the punches and pull the best from every situation. It is the entrepreneurial mind that helped build every country and it’s the same mind, nurtured within the kidpreneur, that will continue to multiply its potential. Each kidpreneur is part of the new world of entrepreneurship.

How to best nurture the Kidpreneur

A kipreneur should have the often difficult concepts of business broken down into bite sized basics that any child can easily understand. A typical kidpreneur has endless power of possibility placed into their hands. The benefits of early introduction of entrepreneurship are substantial. All children share the inalienable right to become financially independent, whether rich or poor,from a city or village. Today’s kidpreneurs are tomorrow’s entrepreneurial leaders- shaping and influencing many lives and industries. A kid who has a passion for something that they are great at, is essentially a kidpreneur without the resources and plan to capitalise on his/her talents.

Kidpreneur Resources

Essentially, a kidpreneur will need help in making the transition from “I like to do something” to “I want to service other people, help them and make some money doing it”. The skills and expertise that a typical kidpreneur possesses would permeate through their school work, their social interactivity with peers and throughout all aspects of their life. To do this, they will inevitably need some form of guidance, support and resources. For all budding kidpreneurs, they can go online and get guidance at:

  1. Yound entrepreneur organisation and blog
  2. Community of connectors, coaches, mentors and entrepreneurs to help people find their next great opportunity.
  3. Where successful entrepreneurs reveal their secrets to ambitious upstarts and startups.
  4. Where kidpreneur can learn and connect with successful entrepreneurs
  5. One of the best sites for serious young commercial and social entrepreneurs.


A kidpreneur already has the potential to bring business ideas but perhaps needs a reality check on the skills, values and habits that will make them successful if they pursue the entrepreneurial path. A kidpreneur needs to know the basics, from finding customers to turning a profit, to writing a mission statement, to marketing on the Internet. Starting, developing and running a business is tough at any age and the devil is in the details. However, it is a fact that kidpreneurs can literally save the world. Along with future generations of young people, who not only have the skills to chart their own course in the business world, but also give employment to their less-motivated peers. This should be promoted.

Some kids know what the want to be when they grow up and some don’t. Some kids’ talents are obvious and other kids’ talents seem to be hidden or aren’t fostered in the correct way. Different job careers need different skills. The majority of the time people end up doing something completely different than what they thought they’d be doing as kids, sometimes through circumstances and other times through necessity. Most of the time, it’s simply because they didn’t have a plan to help realise their dreams. Any budding kidpreneur should be encouraged to be the innovative opportunists whose traits they possess. All kidpreneurs aren’t short of dreams, energy and enthusiasm so if these can be harnessed in the right way, every kidpreneur can reach their life goals.

If you are a kidpreneur or are the parent of a kidpreneur and need help and advice with developing an online business then contact eCubation today for a FREE consultation.