Evolution of the Openeur

Online collaborative Entrepreneur = Openeur

Openeur network

Openeur network

An openeur is an entrepreneur that is involved in collaborative, networked entrepreneurship in order to use continuous innovation to create economic wealth. The evolution of the openeur is based on the fact that the entrepreneur should actually be more flexible and have more potential for innovation than large companies but they seem to lack sufficient resources for research and development at the same time. This is where an openeur would innovate externally by leveraging on autonomous innovation to create, build and mass innovate through like-minded crowd cooperation.

Requirements to be an Openeur

The openeur, in a world of diversified information and talent cannot entirely rely on their own research in order to be innovative which is why they are increasingly reliant on the integration and application of external information and competencies of other resources. The interactive creation of value, combining Open Innovation with the concept of mass customization for customer specific products is a relatively new concept to the usual entrepreneurial suspect. An openeur will have to have the competence to aggregate decentralized information and resources within an open process so that the resulting decisions out of that innovative process will be more likely to arise.

What it means to be an Openeur

The openeur has to innovate openly and readjust their whole business model to openness in order to achieve the best results. Becoming an openeur means becoming involved in online openeur networks in order to cooperate and communicate more efficiently. This makes it easier for the openeur to to spread self-produced content, to take part in online communication and to be creatively and collaboratively active in many other areas of interest. This online collaboration allows the openeur to trade with tangible and intangible goods and offer them worldwide to others.

The characteristics of an Openeur

As any openeur is aware, most of the knowledge available on the internet is not yet marketable, but as different examples show, as the quality of content emerges, in many cases the results are good enough that consumers and individuals would accept to pay for the created knowledge or goods. By the creativity of these networked openeurs, values have been created and make it obvious that The possession of capital is no longer a necessary condition for entrepreneurship since the internet offers the opportunity to become an openeur in network structures and to use a worldwide market for their produced knowledge and tradable goods. Through this collaborative work, many networks of openeur can realize even extensive projects by division of labor. The openeur, acting within an online entrepreneurial network has the ability to decide whether they want to collaborate on the development of a business model or continue to distribute their work for free by means of open source (for knowledge-based work, financial investments and physical goods). Examples of typical openeur networks include:

  • Threadless.com: Involves mass customization
  • Secondlife.com: Open innovation


There is the ongoing debate as to whether the openeur that spent so much effort in holding together its competencies and especially its intellectual property over a long period of time, open up all of a sudden to shareand collaborate on it’s innovative vision. The main challenge for any openeur is transforming the “not yet marketable knowledge” in networks to a value-added stage.

If you are, or would like to become an openeur and leverage the benefits of open entrepreneurship for your business venture, then contact eCubation today for a FREE consultation.