How to define a minipreneur

Minipreneur

A minipreneur is any one person venture or enterprise whose business is based on the expert knowledge or experience that person has and how they can leverage the internet in order to buy, sell or market their products or services. As world internet usage continues to increase, it creates an ever growing market of consumers who take advantage of opportunities to make money in a variety of different ways.

Minipreneur methods and examples

Every single person has knowledge and experience and based on an individuals experiences and detailed knowledge in a specific area, they are an expert in this niche. A Minipreneur takes advantage of their expert knowledge and uses it to build a successful small business. The steps a minipreneur would take to start, would be:

1. Define their expert knowledge and skills they have to offer
2. Decide on a business idea which can utilise this expert knowledge and experience
3. Produce or source the product or service involved
4. Target a niche market which has a definite interest in the product or service
5. Sell the product or service effectively as a minipreneur to the target market

Once a minpreneur has completed the above steps, they have made the successful transition from online consumer to minipreneur who now caters to their online marketplace. Examples of these minpreneur businesses would be:

• Micro businesses: Smaller than a small business with typically less than 5 employees
• Freelancers: This type of minipreneur would typically work on a short-term contract basis
• Web-driven entrepreneurs: Entrepreneur who creates purely web based services or product applications
• Part-timers: Hobbyists who thrive in entrepreneurial ventures only on a part-time basis
• Free agents: Professionals whose contracts have expired or who work independently for themselves.
• Cottage businesses: Usually home-based, small-scale business completed by family members using their own equipment.
• Seniorpreneurs: Senior/Older Entrepreneurs (typically 45+)
• Co-creators: Experienced and creative consumers who create goods, services and experiences in association with corporations.
• Mompreneurs: A female who balances two roles, as Mother and Entrepreneur
• Pro-ams: Most commonly refers to professional/amateur or semi-professional (semi-pro) athletes in various sports.
• Solopreneurs: Independent entrepreneur who has no other employees but themselves in the small business.
• eBay traders: People who trade product/services using the eBay marketplace.
• Advertising-sponsored bloggers: Essentially online writers who are financially supported by advertisers (based on online traffic of the blog)

Top reasons to become a minipreneur

While some people accidentally fall into the role of being a minpreneur, others take it up as an alternative interest or hobby and some operate as a minipreneur out of necessity, the most common reasons for being a minipreneur are:
Independence: Location, financial, lifestyle and career wise, being a minipreneur provides these options to the business opportunist.
Fashionable: There’s an admirable stigma associated with being an enterprising minipreneur and there’s a lot less work involved with much higher chances of business success, if the right online tools are levarged correctly.
Resources: Minipreneurs have a highly-developed network of intermediaries, tools and processes at their disposal to optomise productivity and efficiency of their business processes.
Business agility: A minipreneur can cater to changing markets and evolving trends more quickly than a larger organisation.

16 Minipreneur businesses

1. Ebay Sales
2. Blogging
3. Podcasting
4. Online stores
5. Online training/mentoring/tutoring
6. Researcher
7. Copywriter
8. Affiliate Sales
9. Consultant
10. Transcription services
11. Translation services
12. Billing services
13. Lifestyle coaching
14. Author
15. Inventor
16. Motivational coaching

To be a minipreneur, you must be computer savvy enough to basically be the IT department for your business. It is a requirement for the minipreneur to understand and/or troubleshoot technical problems. Also essential is the need to keep upto date and monitor tech trends, set up an eBusiness site, establish an online profile and have a list or resources which are reliable in assisting you online.

If you are an established minipreneur or would like to become a successful minipreneur, then contact eCubation today for a FREE consultation!